Features of the value-oriented sphere of managers of enterprises with market and hierarchical organizational culture

Abstract

Value orientations of a manager are a factor in the formation and development of organizational culture. In a modern economy, an organization whose culture includes the value of a marketing approach will be effective. Knowledge of the value orientations of managers who introduce market culture in organizations will allow organizational psychologists to solve the problem of optimizing culture. The article presents the results of an empirical study of differences in the level of expression of value orientations among managers who implement their professional activities in different organizational cultures. Emphasis is placed on the list of those structural features of the system of individual value orientations of managers that will allow predicting the development of market organizational culture.