Communicative tools for organizing a dialogue in network book sand bloginge

Abstract

The article deals withthe communicative tools for organizing dialoguerelations in network book blogging, which is presented as an active intellectual news platform, a video hosting site that is interesting forits capabilities of educational content and technologies for promoting new products of cinema, theater and book products in the space of virtual discourse. The authors consider the problems of communicative competence of the blogger and the basics of effective communication in the context of blog discourse, present the basic requirements for organizing the news content of the recording, the way of self-presentation and the choice of tools for virtual interaction of the blogger-booktuber with subscribers. When describing the real tools of the virtual dialogue of the blogger-booktuber, the authors refer to the blog discourse of Nikolai Zharinov on the youtubchannele Artifix. On specific examples of video recording, the ways of self-presentation of the blogger, the strategy of his interaction with the target audience, his choice of style and language elements of influence are analyzed. Particular attention is paid to the methods of selection and theme of intellectual content for the programs of this author, the creative features of the individual author's commenting on information. The authors prove that online blogging is a unique communicative environment that allows the blogger to be a creative, self-sufficient competent person, successfully combine the public and intimate in a network dialogue. Each booktuber blogger strives for "effective communication", which is understood as such a dialogue interaction that allows the speaker to achieve the goal and solve a set of communicative tasks: socio-cultural education, successful self-presentation, competent promotion of an intellectual cognitive product-novelties of the book market.