Video interview in new media

Abstract

The article is devoted to the analysis of video interviews in new media in the context of the complex, integrated concept of «hypergenre». The material of video interviews published in YouTube, attempts to characterize genres, a complex combination of which is modern video interviews in new media. Special parameters of the hypergenre should be characterized on the Internet platform, which provides additional tools in genre design, including hyperlinks, video podcasts, special technologies for illustrating and confirming factuality, specific video metaphors and video quotes. The authors believe that, unlike print or television media, this hypergenre on the Internet platform acts simultaneously as an informational, analytical, and as an artistic and journalistic, which provides an opportunity to «consider» the features of related genres included in the integrative genre complex: conversations, chronicle notes, surveys, commentary, investigative journalism and some other media genres. Another feature of modern video interviews, explaining the special role of non-verbal signs, implicitly transmitting semantic signals in the context of video interviews, which include gestures, facial expressions, pro-semitic speaker, his personal image signs and tone of speech. As a result of the study of the new model of video interviews, the authors of the article offer a generalized media toolkit of modern hypergenre education and explain the demand and popularity of such a model in the mass media.