The Genesis of the development of the subjective approach to comprehensive analysis of the competitiveness of enterprises in the market economy

Abstract

Determined the basic essence of economic categories «competition», analyzes the basic contradictions that are inherent in the relationships between the various actors of the economy, given the definition of competitiveness as one of the main forms of manifestation of the essence of competition, analyzes the Genesis of the development of the category of competitiveness, discusses the background and process of formation of the economic category «competitiveness of the subjective», differentiated in six subjects, depending on the benefits that are a priority for them, using the subjective approach examines the manifestations of the essence of competitiveness, identifies the requirements for the methodology to quantify the level of subjective competitiveness.