Сrowdsourcing in the framework of existing urban communities (on the example of Yaroslavl)

Abstract

The article considers the crowdsourcing and his features. The article analyzes the results of the use of crowdsourcing in the framework of the functioning of urban communities (on the example of Yaroslavl). The present paper of organization of collective action under the frame of urban communities was conducted by analysis of communities` activity in social network “VKontakte” (including using capabilities “Popsters” for collection and analysis of statistical information). The object of the paper is the use of crowdsourcing in social networks by three urban communities: “TEXTIL”, YAROPSO “Partizan” and “YarSnowBOARDING club”. The article analyzes the effectiveness of the content that is most often used by the leaders of urban communities. During research the definition was found and the key features and characteristics of the repost were revealed as one of the most important tools for working in social networks. The number of participants in the studied communities was analyzed, the features of published initiatives were examined. Particular attention is paid to the study of published content, the function and influence of especial content on community activity and attraction of new members. The article draws a conclusion on the feasibility for the organization of collective actions of active using of reposting, placement of various information about the activities of the community in social networks, different types of unique content, minimizing communication barriers.