Narrative strategies of visualizing in the public pages the heads of regions (the VKontakte's case)
DOI:
https://doi.org/10.18255/2412-6519-2024-2-130-143Keywords:
narrative, visual storytelling, regional politicians, social network, online communication, visualization strategyAbstract
The article examines the main narrative communication strategies of Russian regional politicians in visual storelling. The research methods are discourse analysis in the interpretation of N. Fairclough and the approach of P. Sztompka. The sample of the research was composed of publications with visual materials: the 15 most popular blogs of the heads of regions of Russia on the VKontakte. Chronological framework: the period from March 1, 2023 to November 1, 2023. The results of the research allow to identify four key narrative strategies of visual storytelling. They are "hero’s path", "stability", "friend or foe" and "future plans". It is concluded that each of these narratives is involved in one way or another in each of the reviewed blogs. The most popular is the "hero’s path". The presentation of each strategy in the visual storytelling is different in the cases considered. This allows to suggest that the demonstration of a particular strategy depends both on the target audience of the public (in this case, residents of the region) and on the personal characteristics of politicians.References
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