Media PR-campaigns during the elections of the Governor of the Yaroslavl region

Abstract

The article investigates media PR-campaigns during the elections of the Governor of the Yaroslavl region. In today's world, it is important to study the concept of political PR campaign. As a rule, it is the key to successful political PR campaign contributes to the victory of candidates in elections at various levels of government. The first origin of the concept of "political PR campaign" appeared in the West, but also in the CIS countries it has found its application. However, it is worth noting that at the moment, in Russia, the development of political PR campaigns is not as active as it is in the United States. The reason for this may be the lack of PR specialists ' ability to interact with a distrustful audience, which will be presumably directed to one or another political PR campaign of the candidate. Distrust of the potential electorate, in turn, comes from the times of the USSR, when the concept of "propaganda" associated with the Communist party to influence the mass consciousness of people was used in various political PR campaigns. Nevertheless, the world does not stand still, and today in Russia there is an active study of the activities, construction and results of political PR campaigns.