The practice of using technology to mobilize citizens for example the election campaign in the Yaroslavl region

Abstract

The article deals with the concept of electoral technologies, their main features, provides an approximate plan of electoral strategies, including the justification, formation and definition of methods of strategy. The classification of electoral technologies in which experts use a number of criteria is considered in detail: by orientation, by legality of application, by principles of construction of technology, by fields of application, purposes, nature of action, stages of application, etc. An assessment of the technologies that were used the election campaigns for the elections of the Governor of the Yaroslavl Region and deputies of the municipality of Yaroslavl. The in-depth interview method was used to identify the most effective electoral technologies. The experts were representatives of the legislative authority of the city of Yaroslavl, the election commission of the Yaroslavl region, members of public organizations and movements whose activities relate to the electoral process. Based on the obtained data identified technologies that are used to attract citizens to participate in the electoral process in 2017, identified basic features of election technologies and make recommendations on the use of the process identified types of citizens mobilizing technology to participate in the electoral process.