The image of a modern official in professional linguistic consciousness

Abstract

The purpose of this article is to describe the image of a modern official in the emerging professional linguistic consciousness of future managers. One of the productive methods for studying linguistic consciousness, including professional consciousness, is a psycholinguistic experiment. It is shown that in describing the semantic sphere of "Official", the results of the directed associative experiment significantly complement the data of the free associative experiment. The core of the associative field «Official» leads to power, civil servants (free associative experiment) and responsible, intelligent (directed associative experiment).It was revealed that the most voluminous thematic groups of the semantic sphere of "Official" according to the data of two experiments are: "Professional and personal qualities", "Opportunities provided", "Attitude to money", "Knowledge / skills", "Target purpose", "Attitude to the state". The free associative experiment describes to a greater extent the conceptual side of the lexeme official: an official is a person of a certain profession, a civil servant, a manager related to power, to money, a professional; can be corrupt. The reactions revealed by the directed associative experiment characterize the official in terms of personal (intelligent, honest, fair, cunning, etc.), professional (responsible, powerful, competent, professional, etc.), communicative (communicative, etc.) qualities and are primarily evaluative in nature.